Feel The Warmth CIC Relaunch of Website

Feel the Warmth relaunches with a clearer mission: warmth where it matters most

Feel the Warmth CIC is proud to launch its revamped website: a stronger, clearer and more engaging platform for one of Scotland’s most practical social enterprise missions.

The message is simple: heat the person, not the room.

At a time when too many people are still affected by cold homes, fuel poverty, pain, stress, dementia, homelessness and outdoor exposure, Feel the Warmth offers a practical alternative. Its far infrared heat belts, kidney warmers and heat pads provide targeted warmth using low-voltage, USB-powered technology that is portable, efficient and inexpensive to run.

For me, as someone with a PhD in Health Informatics and a background in technology, research and health-related innovation, the privilege has been working with John and Jean Rooney and seeing first-hand the commitment behind the products. Their work is not theoretical. It is personal, persistent and grounded in a genuine desire to help people who are too often left cold, uncomfortable or unsupported.

The refreshed website brings that mission into sharper focus. Visitors can now explore the story behind Feel the Warmth, understand the far infrared technology, browse the product range, learn about the Pay It Forward model, and follow new research and development activity, including the next stage of Calm Weave FIR Polymer innovation.

This is not just a product launch. It is a renewed call to action.

Coming soon, the website will feature:

·       Practical warmth advice for homes, workplaces, travel and outdoor conditions.

·       Health and wellbeing articles on comfort, sleep, stress and cold sensitivity.

·       Clear explanations of far infrared technology and why targeted heat matters.

·       Updates from pilot studies, product testing and research partnerships.

·       Guidance for carers, older adults, people with Raynaud’s, arthritis, dementia and mobility challenges.

·       Customer stories showing real-world impact.

·       Opportunities for charities, businesses and supporters to get involved.

·       More ways to Pay It Forward and help vulnerable people receive warmth directly.

John and Jean have built something with purpose. The new website gives that purpose the platform it deserves.

Visit the site, explore the products, support the mission, and help Feel the Warmth reach more people who need warmth most.

Written by Dr Adrian Smales, PhD, MBA, BEng(Hons)